MyGentic × Industry Rockstar · Webinar sales report
IR Brain live sales webinar — Wed 21 Oct 2026
Calendar slot 18:00–19:00 SAST · Kane presents · replay planned 29 Oct · Stripe figures are live; attendance figures were not available to us.
Headline KPIs
Brain revenue today LIVE
$10,631
73 paid Brain checkouts · $0 refunded
Brain buyers LIVE
73
15 × $497 one-time · 58 subscriptions
Checkout → paid LIVE
42.9%
73 paid ÷ 170 Brain checkout sessions started
Recovery pool OPPORTUNITY
$13,888
97 open/abandoned Brain checkouts ($12,659) + 7 failed Brain charges ($1,229) — list value, not deduplicated
All Stripe activity today: 76 successful charges, $10,770.99 gross, $0 refunds. Non-Brain: 2 MyGentic tier renewal/plan-change charges ($92.99) and 1 new Genius subscription ($47); also 3 Authority renewals billed $0.
Funnel
Registered UNAVAILABLE
—
Keap has no tag/campaign for this webinar; Zoom registration export not connected
Attended (peak / avg) UNAVAILABLE
—
Webinar not recorded in Littlebird or Fathom; no WhatsApp attendee posts captured
Present at offer UNAVAILABLE
—
No transcript, so offer moment and headcount unknown
Checkout started → paid LIVE
170 → 73
Brain checkout sessions created today (from 15:31 SAST)
Conversion rates. Checkout-start → paid = 73 ÷ 170 = 42.9%. Buyers ÷ attendees at offer, ÷ peak attendees and ÷ registrants: not computable (no attendance or registration figures). Open sessions include repeat attempts by the same person, so the true per-person checkout conversion is higher than this figure. Reference only: the 18 Sep launch had 826 registrants and a 49.5% show rate (Littlebird prep note), not tonight's data.
Revenue by product (paid Brain checkouts)
| Product | Type | Buyers | Gross |
|---|---|---|---|
| Industry Rockstar Full Access ($497) | one-time | 15 | $7,455 |
| Industry Rockstar Flex ($47/mo) | $47/mo sub | 53 | $2,491 |
| MyGentic Brain · Industry Rockstar Brain · Full Access | $497/yr sub | 1 | $497 |
| MyGentic Brain · Industry Rockstar Brain · Full Access | $47/mo sub | 4 | $188 |
| Total Brain | 73 | $10,631 |
Source: Stripe checkout sessions (complete/paid) cross-checked with succeeded charges and payment intents. All subscription buyers are new subscriptions (billing reason subscription_create).
Sales timeline (10-minute buckets, SAST)
Before 18:00: 0 Brain sale(s) ($0) and 1 Brain checkout session(s). First Brain checkout after 18:00 opened 18:46; first paid Brain sale 18:46. The clustering from ~19:00 SAST suggests the offer went out around then (an inference from Stripe timing, not from a transcript).
| Window | Checkouts opened | Paid | Gross |
|---|---|---|---|
| 18:00–18:10 | 0 | 0 | $0 |
| 18:10–18:20 | 0 | 0 | $0 |
| 18:20–18:30 | 0 | 0 | $0 |
| 18:30–18:40 | 0 | 0 | $0 |
| 18:40–18:50 | 2 | 1 | $47 |
| 18:50–19:00 | 1 | 1 | $47 |
| 19:00–19:10 | 79 | 29 | $4,513 |
| 19:10–19:20 | 23 | 9 | $873 |
| 19:20–19:30 | 8 | 4 | $188 |
| 19:30–19:40 | 26 | 7 | $1,229 |
| 19:40–19:50 | 15 | 14 | $2,458 |
| 19:50–20:00 | 10 | 8 | $826 |
| 20:00–20:10 | 4 | 1 | $497 |
| 20:10–20:20 | 1 | 0 | $0 |
| 20:20–20:30 | 0 | 0 | $0 |
Recovery opportunity
| Open / abandoned checkout | Price | Sessions | List value |
|---|---|---|---|
| Industry Rockstar Full Access ($497) | $497 | 17 | $8,449 |
| Industry Rockstar Flex ($47/mo) | $47 | 77 | $3,619 |
| MyGentic Brain · Industry Rockstar Brain · Full Access | $497 | 1 | $497 |
| MyGentic Brain · Industry Rockstar Brain · Full Access | $47 | 2 | $94 |
| Total open | 97 | $12,659 |
| Failed Brain charge | Reason | Time (SAST) |
|---|---|---|
| $497 | payment_intent_generic_payment_failed | 19:01 |
| $497 | payment_intent_redirect_payment_method_failure | 19:03 |
| $47 | insufficient_funds | 19:11 |
| $47 | partner_insufficient_funds | 19:11 |
| $47 | highest_risk_level | 19:11 |
| $47 | insufficient_funds | 19:38 |
| $47 | payment_intent_generic_payment_failed | 19:41 |
Open sessions are not deduplicated by person and some may be people who later paid on a second attempt, so the $ pool is an upper bound. Only 12 open sessions captured an email, which limits direct follow-up via Stripe; Kane's Zoom registrant list would be needed for the rest.
Q&A themes & objections
UNAVAILABLE Tonight's chat/Q&A was not captured (no Littlebird or Fathom recording, no Zoom chat export). The prep brief expected: “How is this different from ChatGPT?”, credits explained in turns/questions not tokens, pricing transitions, data ownership/privacy, integrations and MCP connections. Those are expected themes, not observed ones.
Recommendations
- HighRecover open checkouts tonight/tomorrow. 97 Brain checkouts ($12,659 list) were opened but not paid. Send a cart-recovery email/SMS with the checkout link and the replay, and ask Kane for the Zoom registrant/attendee export to reach people without a Stripe email.
- HighRetry the 7 failed charges. Mostly insufficient funds and bank declines ($1,229). Send a “try another card” link within 24h.
- MediumCapture webinar data next time. Record the webinar (Fathom/Littlebird bot), export Zoom attendance and chat, and have Kane post registrant + live counts in WhatsApp, so buyers ÷ attendees can be measured.
- MediumLean into the $497 one-time. 15 buyers took Full Access $497, which is $7,455 (70% of Brain revenue). Feature it in the 29 Oct replay with a deadline.
- LowTag registrations in Keap. There was no registration tag for 21 Oct, so Keap can't report sign-ups. Add one per event.